Gregg Pasquarelli + Steven Cornwell
5:30pm – 6:30pm: Self-guided Tour
6:30pm – 7:30pm: Lecture
7:30pm – 8:00pm: Reception
Join Gregg Pasquarelli, Founding Principal of SHoP Architects, and Steven Cornwell, CMO of The Howard Hughes Corporation, for a conversation about the importance of arts and culture as an integral component of placemaking and their inherent power to define community. The conversation is preceded by a self-guided tour of the Glass House and followed by a light reception.
Steven Cornwell is the Chief Marketing Officer of The Howard Hughes Corporation. In this role, he is responsible for overseeing marketing initiatives and working closely with the CEO in leading the creative strategy to bring HHC’s vision to life. Leveraging his two decades of global experience in brand and marketing strategy, product development and activation, Mr. Cornwell drives innovative thinking in how HHC’s brands engage with the tens of millions of consumers visiting, living or working in a property or community across the portfolio. Focused on exploring the process of expert placemaking, Mr. Cornwell is committed to the infusion of artistic and cultural elements into the nascent stages of planning and development across the company’s portfolio. Notably, Mr. Cornwell spearheaded the launch of the 2017 inaugural Honolulu Biennial, sponsored and curated by The Howard Hughes Corporation. He initially joined the company as Creative Director and was instrumental in building the Howard Hughes Studio, the company’s internal creative agency. Previously, Mr. Cornwell served as CEO and Head of Strategy of the award-winning Cornwell Brand and Communications agency, owned by WPP, in Melbourne, Australia. He holds a B.A. in Graphic Design from Monash University.
As a founding Principal of SHoP, Gregg Pasquarelli has been at the center of this collaborative practice for nearly twenty years—leading teams in design, master planning, and real estate development. He has a thorough familiarity working in complex, urban contexts to create dynamic projects that transform their communities. Gregg has served as lead partner on many of the firm’s most prominent projects, including the Porter House, the Barclays Center, two miles on the East River Waterfront, 111 West 57th Street, the American Copper Buildings and Pier 17. His current work includes Fulbright University Vietnam in Ho Chi Minh City, First Avenue’s Upper Harbor Terminal Amphitheater in Minneapolis, and Midtown Center, a large mixed-use commercial complex in Washington DC centered around a new public square. Beyond the studio, Gregg has earned a reputation as a thoughtful leader of his generation of innovative architects and a powerful advocate for design quality and community values in contemporary city-building. Gregg’s dedication to moving the profession forward continues in his commitment to lecturing and teaching, where he brings SHoP’s message—about the unity of technological invention, artistic inspiration, and public responsibility—to students across the country and around the world. He has lectured and published globally and has held chaired professorships at schools such as Yale University, Columbia University and The University of Virginia, among others.